Studio Company Ident Analysis

There are many different production companies and studios across the world that produce films all the time. They are a crucial part of any film.
   All films must have :
1. A production company ident by the producer with a fade out.
2.Titles need to be on the screen long enough for the audience to read them clearly and large enough so that they are clear, but to not be overpowering.

 

Above are two examples of company idents. Others may include Disney using the Disney castle as the main point in their ident and the very fancy 'D' at the start, something everyone remembers. Below is how a normal film would show the different parts of an opening

1. 'My Production Company' Present
2. A Film by '*director's name*
3. Starring/With
4. Star no.1
5. Star no.
6. Also starring (each on separate title)
7. 3 to 5 of the following (each on separate title)
8. Editing
9. Music
10. Cinematography
11. Casting
12. Set Designer
13. Costume Designer
14. Script
15. Producer(s)
16. A Film by '*director's name*' (if preferred)
17. Film title- use LiveType, over black or superimposed over the film

Who is Saul Bass?
Saul Bass was an american graphic designer and award winner, who was best known for his work in motion picture. He was most well known for his work in North by Northwest and Psycho(by Alfred Hitchcock) where he created the title sequences for both films. He also helped with the storyboard for the famous shower-murder scene in Psycho.

Studio Idents
The most famous of idents are ones that people see all the time. Companies will always have the same ident idea, even though sometimes the very end of the ident may change slightly over periods of years or depending on film genres, the idea, design and name will always stay the same.

Paramount Ident


This paramount ident uses a mountain as its iconic feature. The music that plays when the ident does will be one of the factors that changes for different films. However the starts and mountain will always stay the same, as will the company name. Legend says that the maker of this ident produced it based on a doodle made by W.W Hodkinson when he met with Aldolph Zukor! Something that was a significant memory for him and his childhood in Utah. On Paramounts 100th anniversary, they made a slight change to their ident to celebrate, watch the ident below.



DreamWorks
 DreamWorks ident is something I personally remember featuring in Shrek movies. The imagery of the little boy fishing on the crescent moon is something that really appeals to the child's eye. Much like the Disney ident, a child can really remember seeing things like castles and fantasy scenes even though an ident isn't something they can understand. The dreamy sky represents the genre of films DreamWorks produce (family films) and their background shows their carefree approach promoting freedom. The ident really suggests a calm environment which is something a child's film should start with.


DreamWorks also do many variations for films, such as Bee Movie, Shrek 2 and Madagascar. Below are some of my favorites.